I was pleasantly surprised to see how long it was. I feel I definitely got my money's worth. I liked the addition of being able to call customers. I felt more challenged than just waiting for them to slowly wander in. A lot of people are complaining about all of the extras..red hearts,diamonds,coins,etc. I didn't find it annoying or confusing. I saw it as new goals to reach. Over all I think this is one of the best games Delicious has put out..and I have played them all.