This was a long game - it took me over 200 levels (and 15 hours) to finish building the town - well, I'm not really an experienced Match 3 player. While not overly challenging, and certainly not much strategy involved, each level was different and I thoroughly enjoyed playing it.
Enjoyed this game up till it said 'Buy all the 4 World Upgrades to continue playing'. That was it. I had to Ctrl-Alt-Del to close the game down. What a disappointment. And what on earth does it mean? Rating is 1 star, because of this.